Boggi Milano

AZADEA Group to launch 23 stores in Reem Mall

UAE-based lifestyle retailer AZADEA Group is set to open 23 stores in Abu Dhabi’s Reem Mall to cement its position in the Middle East. As part of AZADEA’s expansion, Calzedonia, Deichmann, Flying Tiger Copenhagen and Intimissimi all opened their first Abu Dhabi stores late last month, while Mood, Reserved, Salsa, and Tezenis will each open debut units imminently. COO of AZADEA Group, Walid Chahine, said: “This new major development in Abu Dhabi represents a key milestone in our expansion strategy in the emirate. “We exist to provide our customers with an entertaining and exciting way of life and are undergoing a promising growth phase in the region. Abu Dhabi continues to maintain its position as a leading destination for shopping and attractions with the launch of differentiated projects such as Reem Mall that provide residents and tourists with several leisure, entertainment, and retail options.” Among the other brands that either recently opened or are set to open in the coming weeks are: Bershka, Boggi Milano, Decathlon, Eataly, KIKO Milano, Mango, Massimo Dutti, PAUL, Pull&Bear, Oysho, Sunglass Hut, Urban Outfitters and Virgin Megastore. The new brands make up a total footprint of 12,800 square metres of Reem Mall which is scheduled to fully open this quarter or the next quarter. COO of Reem Mall, Steve Bunce, said: “We are thrilled to witness the growing presence of our tenants as they open their stores and restaurants at Reem Mall. “We are delighted to have AZADEA – one of the region’s leading retail and leisure groups with a prominent presence in the development – on board. We eagerly anticipate the response of our customers to the new stores, which started to roll out at the end of last month.” Since its inception in 1978, the Group has developed more than 700 retail stores representing 37 international brands in areas such as fashion and accessories, home furnishings, sporting goods and beauty & cosmetics. AZADEA Group operates across 13 countries, including Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar and Cyprus.

United Arab Emirates · 11 Apr 2023

New Store Opening

3 new brands have joined our stores at Dubai Hills Mall in UAE. Mango, Urban Outfitters, and Boggi Milano are NOW OPEN and ready to welcome our guests. Visit our new stores and check the latest SS22 collection. Our AZADEANS are not done yet! 9 more brands are coming your way and will open soon. Stay tuned. 😎

United Arab Emirates · 5 Mar 2022

New Store Opening

Congrats to our team in Kuwait for opening 9 new stores in Assima Mall. The brands are Zara, Zara Home, Stradivarius, Pull&Bear, Bershka, Boggi, Sunglass Hut, KIKO Milano, and PAUL. All our AZADEANS worked hard around the clock, especially during the last few weeks, to achieve the impossible, and WE DID IT! 💪💪💪 We would like to extend our appreciation and gratitude to all the superheroes who helped us achieve this milestone! 👏👏👏 Apply now for a chance to join our superheroes: https://bit.ly/33l4LeI

Kuwait · 14 Nov 2021

Boggi Milano has won widespread appreciation for its ability to express a passion for Italian elegance, and for its positioning as one of the most important menswear companies. Founded in 1939, Boggi Milano is popular with cosmopolitan men all over the world for its products suitable for every occasion, from smart casual to easy formal, right through to the most formal events. In addition to its garments, Boggi Milano offers a range of accessories exclusively Made in Italy. The Boggi Milano approach is hallmarked by a number of values that are fundamental to the brand’s international success: • catering to the needs of men all over the world, without losing sight of its Italian identity • elegance, in the sense of a perfectly balanced aesthetic that makes Boggi Milano’s style universally recognizable • tradition, because the company is strongly committed to the future, while retaining its ties to its history and its heritage of artisanal expertise • quality, because attention to detail becomes a distinctive feature of the brand’s products, enhancing their overall appeal. With over 190 stores in 38-plus countries, the brand is enjoying constant growth on a global scale, enabling it to implement its mission of disseminating its style philosophy both in Italy and abroad while maintaining a constant focus on the individual characteristics of its different markets and customers. In order to achieve this objective, in 2016 the company founded the Boggi Milano Academy, an internal school that trains all Boggi Milano’s new staff members and keeps its personnel constantly updated on the changes occurring in its field of operations in different parts of the world.

19 Nov 2019

New Store Opening

Italian elegance, quality, and catering to the needs of men all over the world are the core values of our beloved brand Boggi Milano. Check our latest Boggi Milano shop opening at The Avenues P4 in Kuwait! Thank you to all our AZADEANS who contributed to this opening. Interested in joining our team? Check our latest vacancies: https://bit.ly/2x6tjI8 #AZADEAGroup #BelieveInPossibilities #AZADEACareers #AZADEAGreatPlaceToWork #Kuwait #JoinOurTeam

Kuwait · 19 Nov 2019

The Galleria Al Maryah Island welcomes AZADEA group to its expansion in September

Abu Dhabi: The Galleria Al Maryah Island will welcome 13 of AZADEA Group’s world-leading brands when its much-anticipated expansion opens on 4 September 2019. AZADEA Group is one of the region’s leading retail groups and its diversified portfolio of fashion, accessories, food & beverage and lifestyle brand concepts will anchor its presence in the mall, and add further value to its exciting retail offering. The mall will be the city’s first super-regional destination with a complete lifestyle offering for all ages. Incorporating luxury and high-street retailers, fine and casual dining, world-class entertainment, and indoor and outdoor recreational spaces, it will become the community’s downtime destination of choice. The first Decathlon in the capital will ensure residents and visitors have all their sporting needs catered for at The Galleria. Famous for its one-stop-shop approach for goods such as gymnastics, biking, climbing, athleisure and beachwear, the new 20,815 square foot store will house an extensive range of the world’s most innovative sporting brands. The mall will also welcome a 13,410 square-foot flagship Virgin Megastore, and the trendsetting fashion brand Missguided; all providing a shopping experience like no other to the city. AZADEA’s most influential brands are also coming to The Galleria, including Paul Café, Mango, Kiko Milano, Sunglass Hut, Massimo Dutti, Pull & Bear and Bershka guaranteeing there will be something to satisfy everyone. Daniel Parry, Managing Director of Gulf Related, comments, “The Galleria is thrilled to announce our extended partnership with AZADEA Group, one of the region’s leading lifestyle groups known for its exceptional diversity of brands and experiences. The introduction of Decathlon and Missguided to Abu Dhabi, along with a flagship Virgin Megastore amongst others, furthers our commitment to providing an unparalleled shopping experience for the community.” Walid Chahine, Chief Operating Officer of AZADEA Group, comments, “Our partnership with Gulf Related and The Galleria reinforces our mission of providing our customers and people with an entertaining and exciting way of life. We are confident that this landmark retail destination will create new horizons and opportunities in Abu Dhabi, a shared commitment that we have towards the community. AZADEA Group has been providing the region with new and exceptional concepts in the lifestyle industry for over 40 years, and we look forward to The Galleria’s opening on September 4th, 2019; a game-changer that we are proud to be a part of.” Full list of confirmed AZADEA Group brands coming to The Galleria Al Maryah Island: Bershka Boggi Decathlon Kiko Milano Mango Massimo Dutti Missguided Oysho Paul Cafe Pull & Bear Salsa Jeans Sunglass Hut Virgin Megastore The AZADEA Group has been operating across the MENA region for over 40 years, and currently represents over 50 reputable, contemporary lifestyle brands in 13 markets. The group is recognized for its deep understanding of the region’s retail landscape, and enjoys long-standing partnerships with both franchisor brands and its supplier as partners. For more information on AZADEA Group’s latest news, please visitwww.azadea.com. The Galleria Al Maryah Island will house more than 300 international retail brands, together with 100 dining options, a 21-screen VOX cinema with IMAX, three levels of world-class entertainment, two urban rooftop parks and the first-in-the-region culinary concept – Central Kitchens. ‘Our City, Your Mall’ lies at the heart of The Galleria’s ethos, creating the ultimate destination for everyone to Eat, Play, Shop and Indulge.

United Arab Emirates · 24 Jun 2019

PAUL Opens at Al Yasmin Mall, KSA

Paul’s success story dates back to its start as a humble bakery in northern France over 125 years ago. Enormous respect for tradition and use of the finest quality ingredients have made Paul what it is today – a very successful international brand, part of France’s culinary and cultural heritage, catering to the French way of life in its selection of bread, viennoiseries, pâtisseries, sandwiches, soups and salads, plus a selection of signature French dishes. The value of quality fresh produce is at the heart of its success.

Saudi Arabia · 26 Jan 2017

ABC Unveils unique men's department

15 Oct 2015

Boggi Milano undergoes a process of evolution

Boggi operates over 110 stores worldwide, and has recently entered new key markets including Paris, Moscow, Munich, and Budapest, expanding its international development. Future plans involve launching new branches in several metropolitan cities, airports and railway stations.Boggi continuously focuses a great deal on details as it creates Boggi’s exclusive ambience. Through its elegant and dynamic style, Boggi Milano offers its customers a wide collection of quality and style at affordable prices. During the last few years, Boggi Milano has undergone a process of evolution and modernisation. Today Boggi Milano does not only focus on men’s formal attire. The new collection offers businessmen and professionals more causal, comfortable items whilst maintaining a touch of elegance and charm. Since its inception in1939, Boggi has landed a great number of successes. In 1964, the first mono-brand store was launched in Milan, and Boggi began its development of a retail network where customers could choose among items from both the formal and casual collections. The eighties and nineties saw the brand’s expansion and growth in Italy. In 2003, a strong international development began, which led to Boggi’s presence today in Europe (Italy, UK, France, Germany, Spain, Austria, Switzerland, Croatia, Hungary, Greece), Middle East (Lebanon, Kuwait, Qatar, UAE, Bahrain, Jordan), India and Russia. The expansion of the Brand in the Middle East due to the very successful and well established partnership with Azadea Group, has enabled Boggi Milano to inaugurate stores at 12 of the most distinguished shopping malls in the region. On March 1, Azadea launched the 4th Boggi store in the UAE at The Dubai Mall — level 1, making it the 12th branch in the region, and the first to represent Boggi’s new concept. The all new fit-out concept is characterised by the elaborate details and shades applied throughout the store’s interior. New elements are displayed throughout, evoking the sixties brought fully up-to-date with the highly innovative finishing. The colour palette, composed of rosewood and ivory coating, is enhanced by the dark rifle-gray color of steel and the eye catching wallpaper. The changing rooms were intricately decorated in wall fabric with a silk-shantung effect and rosewood “boiserie.” In the upcoming two years, Azadea plans to double Boggi’s presence in the Middle East by opening 14 new stores, making Boggi Milano a key player in menswear fashion. The group will be introducing the third Boggi store in Qatar at Lagoona Mall in May 2012 with a new concept that reflects Boggi’s casual line, and the 3rd branch in Lebanon at Le Mall Dbayeh in July 2012. Future plans aim at Boggi’s expansion into new Markets like Egypt, Morocco and Tunisia and at a later stage, Central Asia.

Lebanon · 3 Apr 2015

Boggi Milano launches its FW14 collection through styling sessions at the brand's new boutique in Dubai Marina Mall

Dubai, 06 November 2014 - Leading Italian menswear and lifestyle brand, Boggi Milano, recently launched its FW14 collection at its newly opened boutique in Dubai Marina Mall. Held on the 27th and 28th of October on boutique premises, the collection launch was carried out over two days in collaboration with prominent Dubai-based fashion and lifestyle blogger, Christian Kashasha of Men in Style fame. Echoing the warm yet sophisticated setting of all Boggi Milano boutiques the world over, the newly opened Boggi Milano store in the Dubai Marina Mall proved to be the most ideal setting for the fashionable occasion. The events witnessed the attendance of select media from the UAE who were treated to personalized styling sessions with Christian. In each one-on-one session, Christian provided the editors with personal styling pointers and conveyed what style would suit them most. He also introduced the FW14 collection and gave them tips on how best to carry the Boggi Milano FW14 collection. The FW14 collection is built around four main themes: printed season, new comfort, exclusive yarn and black watch. PRINTED SEASON The winter season 2014-15 is strongly characterized by the return of mismatched garments, opening the wardrobe to patterned jackets and blazers in soft light colors. NEW COMFORT Here, garments are more comfortable and closer to tailoring. The brand introduces a range of blazers with shirt-effect rounded shoulders to confer maximum comfort. Another new entry is the Fit Drop 8, a fit suit model with contoured waist and slimmer reveres. The fitted cut of the trousers and turtlenecks give a contemporary style, less formal but elegant with the “new comfort”, that replaces the shirt and tie. EXCLUSIVE YARN 130'S wool yarn suits or jackets in unique mixture of wool and cashmere with patterns and colors that are specially created for the brand. These exclusive fabrics for Boggi mingle with more technical materials, hence providing a wide high quality selection. BLACK WATCH The sports line BM39 sees the return of the British style with the black watch: a check pattern characterized by navy and dark green shades. Included in this mood are also the shirt and pants both embellished with details in dark shades with a sophisticated and at the same time sporty connotation. Boggi Milano has 122 boutiques worldwide in 41 countries and dedicates itself to providing its valuable clientele with the best and most fashionable in formal and casual menswear. About Azadea Group Holding SAL Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 40+leading international franchise concepts across the Middle East and North Africa. Since its inception in1978, the Group has grown a substantial chain of stores representing leading international brand namesin fashion and accessories, food and beverage, home furnishings, sporting goods and multimedia. Withover 8,000+ employees, the company boasts a solid infrastructure overseeing more than 500 stores spread across 14countries including United Arab Emirates, Kingdom of Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain,Jordan, Algeria, Turkey, Kazakhstan, Pakistan and Lebanon.

United Arab Emirates · 5 Nov 2014

New Store Opening

Boggi Milano just reopened at 1st Avenue, 1st floor. Come and check the amazing Spring/Summer collection 2014. 22201904

Kuwait · 3 May 2014