Reserved

AZADEA Group to launch 23 stores in Reem Mall

UAE-based lifestyle retailer AZADEA Group is set to open 23 stores in Abu Dhabi’s Reem Mall to cement its position in the Middle East. As part of AZADEA’s expansion, Calzedonia, Deichmann, Flying Tiger Copenhagen and Intimissimi all opened their first Abu Dhabi stores late last month, while Mood, Reserved, Salsa, and Tezenis will each open debut units imminently. COO of AZADEA Group, Walid Chahine, said: “This new major development in Abu Dhabi represents a key milestone in our expansion strategy in the emirate. “We exist to provide our customers with an entertaining and exciting way of life and are undergoing a promising growth phase in the region. Abu Dhabi continues to maintain its position as a leading destination for shopping and attractions with the launch of differentiated projects such as Reem Mall that provide residents and tourists with several leisure, entertainment, and retail options.” Among the other brands that either recently opened or are set to open in the coming weeks are: Bershka, Boggi Milano, Decathlon, Eataly, KIKO Milano, Mango, Massimo Dutti, PAUL, Pull&Bear, Oysho, Sunglass Hut, Urban Outfitters and Virgin Megastore. The new brands make up a total footprint of 12,800 square metres of Reem Mall which is scheduled to fully open this quarter or the next quarter. COO of Reem Mall, Steve Bunce, said: “We are thrilled to witness the growing presence of our tenants as they open their stores and restaurants at Reem Mall. “We are delighted to have AZADEA – one of the region’s leading retail and leisure groups with a prominent presence in the development – on board. We eagerly anticipate the response of our customers to the new stores, which started to roll out at the end of last month.” Since its inception in 1978, the Group has developed more than 700 retail stores representing 37 international brands in areas such as fashion and accessories, home furnishings, sporting goods and beauty & cosmetics. AZADEA Group operates across 13 countries, including Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar and Cyprus.

United Arab Emirates · 11 Apr 2023

New Store Opening

Another milestone by our AZADEANS!!!🤩 We are happy to announce the opening of Reserved at The Dubai Mall, UAE. A beautiful store, a well-designed concept, and a great shopping experience to enjoy the latest trends. Make sure to check it out! Good luck to Reserved team! 👍 Want to join our team?

United Arab Emirates · 11 Dec 2021

Reserved Opens at Abu Dhabi Mall, UAE

Reserved is a clothing brand which offers the latest trends for women, men and children. Reserved collections are inspired by global trends and feature simple and classic designs, stylish cuts and original patterns for customers of all ages and tastes. As a leading fast fashion brand, all Reserved stores continuously receive fresh and fashionable new products throughout all seasons.

United Arab Emirates · 11 Jan 2016

Azadea brings Reserved Fashion Store to Kuwait

Kuwait, May 17thth, 2015: Organized by the notable European brand, Reserved, the clothing store has made it to the Kuwait fashion scene by landing on Marina Plaza for the first time. The grand opening was held at 6:30pm on Thursday, April 30th, 2015. The event was greeted with excitement and was accompanied by the presence of the press in addition to a large audience who toured the Reserved store. A styling corner was allocated in the store for the attendees whereby they had the opportunity to define their style and discover their fashionable self, using the Reserved collection of hip and trendy garments. Moreover, three Kuwaiti fashion bloggers joined the launch of Reserved to share their fashion tips through which some attendees turned to for style inspiration. Whether it was to evolve their look, or try something new out of their fashion comfort-zone, the styling corner provided all attendees with instant, up-to-the minute styling advice to help identify or build on their fashion persona. For spontaneous fun, a photo booth in the store allowed the attendees to capture their memories at the store while posing with Reserved prop designs. Live upbeat music was played by a DJ to create an enjoyable atmosphere as the audience explored the Reserved collection. Reserved's women and children collections highlight simplicity and a laidback style with a vintage flair, featuring use of pastel shades, washed denims and bright, sunny tints carrying a summer party vibe coupled with retro font imprints and sporty elements. On the other hand, the colour palette in the men's collection carries fresh feelings. The men's items exude effortless and casual vibes with a chill yet trendy personality. The event was concluded by honoring the media and all the attendees. Reserved handed out branded gifts as a token of appreciation for everyone's support for bringing the brand to Kuwait. With a wide array of choices accessible to men, women, and children, and embodying the best of comfortable and trendy style, the fashionable collection of Reserved offers a fresh and minimalistic feel to any look.

Kuwait · 16 May 2015