ليغو
Since 1949, from Denmark.
10 posts since 2015 · 8 openings · 2 market
Opening at Atlantis, The Palm
New Store Opening
16 stores. One incredible journey. Proud to celebrate the opening of our 16th LEGO Store at Atlantis Dubai! Another milestone achieved, another amazing team effort, and another place where imagination comes to life. #LEGO #LEGOStoresme #AtlantisDubai #Dubai #Store16 #Majid Al Futtaim Lifestyle. Sharif Rahnema Sari Alkaradsheh Kannan Jayakumar
Nakhlat Jumeirah · United Arab Emirates · 14 Sep
Opening at 360 Mall Phase 2
New Store Opening
You're invited to the grand opening of our newest Kuwait LEGO® Certified Store at 360 Mall! Join us on Saturday, 1 August for a celebration packed with fun for the whole family. Here's what you can look forward to: 🎁 First 50 shoppers receive a free gift. 🎁 Receive a free surprise gift with any purchase of KWD 10. 📅 Saturday, 1 August 2026 🕙 10:00 AM 📍 M2 Level, LEGO® Certified Store, 360 Mall 🚗 Nearest parking: M1, Gate 22
Opening at Granada Center
New Store Opening
At jawda we never stop! We raised the curtains on the brand new store in Granada mall, in the heart of Riyadh. Lego iconic Toys chain is more than just a experience, it's a journey. Just opened! Congratulations to Jawda Integrated Real Estate Co. and our success partner Kamal Osman Jamjoom.
Saudi Arabia · 21 Apr 2021
Opening at Riyadh Park
New Store Opening
Proud to announce the opening of the first official LEGO store in Riyadh and the 2nd in KSA – a landmark event for all KOJ; our amazing partner the LEGO Group Jeroen Beijer, Monty Mavelian and the global team; and of course my friend Badr and all at Riyadh Park Mall for their unwavering support. This store is an Iconic retail incarnation of this MEGA brand and a genuine “theatre of dreams” for consumers in the Kingdoms capital. We believe in the spectacular and commercial, real footfall drivers that can inspire, provide meaning and deliver a unique Lego experience that brings real joy in these difficult times. With 3 more Lego stores under construction we continue to invest in creating jobs and inspire the nation’s children & adults alike – it's part of our DNA and something of which we are extremely proud. #Lego #leadership #saudivision2030
Saudi Arabia · 14 Feb 2021
Acquisition
Proud to Announce the New giant LEGO who joined our Portfolio for the KSA Market, we have acquired the franchise rights for the biggest Toy Brand in the world and one of the most recognized brands globally and now discussing the first flagship store.... Stay tuned! you want to know more about LEGO please click on the flowing link to see the LEGO story
Saudi Arabia · 13 Nov 2019
General
Lego Cuts 1,400 Jobs as Sales Slump on Weak ‘Batman’ Demand
Lego A/S plans to cut 1,400 jobs as the Danish toymaker struggles with weak demand for a new line of “Batman” play sets that’s contributing to its worst downturn in more than a decade. The company said it would reduce its workforce by 8 percent after a decade of rapid expansion more than doubled it to the current level of about 18,200. The move came after Europe’s largest toymaker said Tuesday that sales in the first half fell 5 percent to 14.9 billion kroner. “We’re losing momentum and we’re losing productivity,” Chairman Jorgen Vig Knudstorp said on a conference call. “We have built an increasingly complex organization. This could ultimately lead to stagnation or decline.” Read more about Lego’s management change here The sales decline and job cuts deepen the Billund, Denmark-based company’s biggest crisis since 2003 and 2004, when the maker of colorful plastic bricks reported record losses. After a turnaround led by Knudstorp that turned Lego into the world’s most profitable toymaker, sales have slumped anew as children spend more time on digital alternatives, prompting rapid turnover in the executive suite. Lego, which is controlled by the Danish billionaire Kirk Kristiansen family, promoted Chief Operations Officer Bali Padda to succeed Knudstorp as CEO as of Jan. 1, but said last month that he’ll be replaced Oct. 1 with Niels B. Christiansen, the former boss of Danish engineering giant Danfoss A/S. Knudstorp said Tuesday he’s taking responsibility for creating an organization with “too many layers and overlapping functions,” so that the company “can’t realize its growth potential.” ‘Lego Batman’ Retailers have also pointed to the sagging appeal of Lego products. In June, Toys R Us Inc. CEO David Brandon said the Danish toymaker’s sales were suffering from “significant weakness in demand.” “The Lego Batman Movie,” an animated film featuring the superhero and the company’s bricks, hasn’t generated the toy sales that Toys R Us or Lego expected, he said. Knudstorp declined to comment on the performance of the Lego Batman products, except that they had “a positive contribution” to first-half results. Lego’s Star Wars product line “remains one of our top categories globally, but it has slightly declined for us this year,” the chairman said. Knudstorp said brands that Lego invented, including Lego City, Lego Friends, Lego Duplo and Lego Technic, were the best performers in the period. Nonetheless, net income in the first half declined by 3 percent to 3.4 billion kroner. Before it's here, it's on the Bloomberg Terminal. LEARN MORE
Opening at 360 Mall
"مول 360" يستضيف ثاني متاجر LEGO® المرخصة في الكويت
شهد "مول 360"، وجهة التسوق الرائدة في دولة الكويت والتابعة لمجموعة "تمدين لمراكز التسوق"، مؤخراً افتتاح ثاني متجر مرخص من شركة LEGOÆ في الكويت، مما يرسخ المكانة المتنامية لهذه العلامة الشهيرة في منطقة الشرق الأوسط. ويأتي المتجر الجديد استكمالاً لمسيرة نجاح المتاجر التي افتتحها العلامة مؤخراً في دولة الإمارات، كما يسهم بتوسيع محفظتها التجارية في المنطقة. وبهذه المناسبة، قالت كلاوديا لوبوشينسكا، مديرة التسويق في "مول 360": "سرعان ما أثبت المتجر الجديد شعبيته الواسعة بعد افتتاحه مباشرةً. وتشتهر علامة LEGOÆ في مختلف أنحاء العالم بمنتجاتها الفريدة، وما من شك أن ’مول 360‘ هو الخيار الأمثل لافتتاح أحدث متاجرها في الكويت". وتم إطلاق المتجر من قبل صاحب حقوق علامة متاجر LEGOÆ في المنطقة "ماجد الفطيم"، وهو يمتد على مساحة 110 أمتار مربعة في الطابق الثاني من "مول 360" إلى جوار العديد من المرافق الترفيهية الناجحة في المركز. ويحتضن المتجر الجديد أوسع باقة متاحة في المنطقة من منتجات LEGOÆ، بما فيها خطوط الإنتاج المعروفة مثل " LEGOÆسيتي"، و" LEGOÆستار وورزTM"، و" LEGOÆفريندز"، و" LEGOÆ دوبلو"، إلى جانب خطوط الإنتاج الحصرية مثل LEGOÆ”كرييتر اكسبرت"، و" LEGOÆ سيمبسونزTM"، و"بيك ايه بريك"، و"بيلد ميني فيجر".
Kuwait · 9 Apr 2016
Opening at The Avenues - Phase 2
LEGO Store Now Open
LEGO have just opened their first shop in Kuwait at The Avenues. According to my friend whom I stole the snapchat screenshot from, he spotted the LEGO Architecture, Star Wars, Friends and Elves series all on display at the shop along with the regular LEGO sets. They also sell LEGOs by the bowl where you get to pick different LEGO pieces and colors like you’re buying jelly beans. If you’re interested, the LEGO store is located in Phase II near the That Al Salasil bookshop. Thanks @xxmrfarixx
Kuwait · 29 Dec 2015
Opening at The Avenues - Phase 2
Opening at 360 Mall
Lego Store Opening in Kuwait
There’s a huge Lego store opening at 360 Mall on the top floor opposite the bowling alley. No idea when its set to open up but the first store in the Middle East just opened up in Abu Dhabi earlier this year.
