NYX Professional Makeup

‏تم إفتتاح معرض NYX الأول مستوى على المملكة . الدور الأرضي .

Saudi Arabia · 6 Dec 2017

L’ORÉAL MIDDLE EAST OPENS NYX PROFESSIONAL MAKEUP BOUTIQUE AT ABU DHABI’S AL WAHDA MALL

Celebrating the NYX Professional Makeup culture of experimentation, fun and bold pigments in the heart of the UAE Kuwait, 2017-Aug-31 — /EPR Retail News/ — L’Oréal Middle East, in partnership with M.H. Alshaya Co., opened the first NYX Professional Makeup boutique to the Middle East, just in time for the Eid holidays. The boutique store, located in Abu Dhabi’s Al Wahda Mall, is set to offer the region’s makeup lovers around 2,000 affordable professional makeup products, in a vast range of colors and shades. The store celebrates the bold experimental fashion and digital-first approach that is a hallmark of the NYX Professional Makeup brand. The space combines digital technology with an educative environment for makeup fans through interactive stations for tutorials, look books and, inspiration from their favorite stars. “A unique professional range continuously infused with bold trendy collections and a brave digital community are hallmarks of NYX Professional Makeup. Our accessible price meets the appetite of makeup lovers who aren’t satisfied with conventional ideas. Our millennial audience is made of digitally-forward makeup enthusiasts who are always looking for new inspiration online. They want to express themselves and constantly try out new looks. We’re giving them the tools to experiment, and are creating a space where they can learn, engage and have fun,” said Thierry Houssin, Managing Director of L’Oreal Middle East. The new boutique reflects the community spirit of the NYX Professional Makeup story. The makeup brand started in 1999, and quickly became an underground phenomenon favored by makeup artists, professionals, and people wanting an innovative palette to experiment with. NYX Professional Makeup’s reputation grew through word of mouth till it exploded onto the international scene. Today, the brand is available at thousands of retailers in over 70 countries. From carefully blended tones to deliciously bright contrasts, the NYX Professional Makeup offers a palette of classic, seasonal and on-trend cosmetics. “The NYX Professional Makeup community is often self-taught, and inspired by stars and other professionals. We’ve created a location where this inspiration can continue. The NYX Professional Makeup store encourages everyday artistry and experimentation by putting techniques and tools directly into the hands of shoppers, and supporting them with new digital technology features,” adds Houssin. “We’re extremely excited about the opening of the first NYX boutique store in the Middle East. We’re committed to offering our shoppers across the region the widest choice of shopping and dining options, and we know the NYX brand is going to be hugely popular with our beauty-savvy customers,” said Daniel Ritchie, Vice President of Premium Cosmetics at M.H. Alshaya Co. The launch festivities for the Al Wahda Mall store will be punctuated by a line-up of surprises, activities and meet and greets with top Arab celebrities, fashion influencers and makeup artists from around the region. Contact: +965 2224 2475 +965 2224 3626 communications@alshaya.com Source: M.H. Alshaya Co.

United Arab Emirates · 30 Aug 2017

Muscat City Centre Malls To Launch VOX Cinemas In June

City Centre malls in Omani capital Muscat will see the launch of VOX Cinemas in June this year, mall operator Majid Al Futtaim has announced. The move is part of MAF’s OMR11.3 million ($29.3 million) investment to revamp the city’s malls. While City Centre Muscat will open a 10-screen VOX Cinemas in early June, City Centre Qurum will launch a seven-screen VOX Cinemas by late June. The total of 17 screens will include Standard, VOX MAX and VOX 3D options, MAF revealed in a statement. MAF also announced it will open a new Magic Planet in City Centre Qurum in mid-July. Spread across 473 sq ft, the new attraction will feature play areas for younger children, rides and redemptions games. Earlier this year, City Centre Muscat re-opened its enhanced and expanded Magic Planet attraction with new games, rides and play options. Dubai-based MAF is aggressively expanding VOX Cinemas across the region, and in March this year, pledged an investment of over Dhs750 million for a five-year growth plan. Once complete, the aim is to have VOX Cinemas operate over 250 screens across the MENA region, MAF said. Along with the new cinemas in Oman, VOX will also open a 20-screen complex in Aldar’s Yas Island Mall in November 2014 and a new cinema in the extension of Sharjah City Centre this year. The company is also developing the largest cinema in Qatar in Doha Festival City, while new locations are planned in the Shindagha area of Dubai and in the Burjuman Centre. “Middle Eastern box offices have enjoyed double digit annual growth in recent years, owing in many cases to the expanding network of cinemas that have been developed across the Middle East,” said Ahmed Galal Ismail, CEO at Majid Al Futtaim – Ventures. “Our investment in cinema in the UAE, Oman, Qatar, Bahrain and Egypt will see these expanding territories also enjoy modern and innovative cinemas that exceed international standards.”

Oman · 17 May 2014

Victoria’s Secret Opening Soon

Looks like Victoria Secret is finally opening a proper shop in Kuwait. The picture above was taken at Marina Mall next to Mac Cosmetics. Note: No mention of lingerie on the hoarding so could be just their beauty products which would make sense since the space there isn’t that big

Kuwait · 27 Oct 2010