The Noodle House

New Store Opening

Congratulations to the noodlers on their fourth branch opening at Nakheel Mall!

United Arab Emirates · 19 Jan 2020

Four new Noodle Houses coming to UAE amid Sarood Hospitality expansion

Dubai’s Noodle House plans to open four new restaurants in the UAE in the next year as part of Sarood Hospitality’s wider expansion plans, according to Sarood general manager Spencer Ayers. Sarood Hospitality was formerly known as JRG Dubai until a re-branding was announced in July. It is the restaurant management company of Dubai Retail, the retail management arm of Dubai Holding. The company’s portfolio currently includes The Noodle House, Al Nafoodah, Pierchic, the Duck Huck, Hillhouse Brasserie, Khaymat Al Bahar, Pai Thai, Perry&Blackwelder’s, Segreto, Trattoria Toscana and Flow. In an interview with Arabian Business, Ayers said that Noodle House – along with Flow – have been identified by the company as its two concepts that have “scalability”. “We are opening four Noodle Houses within the next six to 12 months,” he said. “We are opening one this weekend [August 23-24] in JBR. Then we move on to Nakheel Mall closer to the end of the year, and then Dubai Hills [Mall] once that opens.” It was previously announced that the JBR branch of The Noodle House will be a 90-cover restaurant, while the Nakheel Mall branch will be a 100-cover premise. In 2020, he added, The Noodle House will open its first outlet outside of the emirate. “Beyond that, we will extend out of Dubai and go into Abu Dhabi, our capital, to Reem Island, where the new city is going to be.” With the new additions, there will be a total of nine Noodle House outlets in the country. Additionally, Flow – a healthy foods concept located in Jumeirah Emirates Towers – will also expand. “We’ll continue to trial and push that out, with our second site being as Mastercard, in Media City,” Ayers said. “Beyond that, let’s see what the future brings.” Additionally, Ayers said that Sarood Hospitality has “a couple of concepts that are in final stages now.” “We are absolutely confident that those concepts will be rolled out in 2020,” he added. Another of the company’s concepts, Pai Thai, is currently closed for refurbishment. Pierchic, a seafood restaurant located Al Qasr At Madinat, also has refurbishment plans. On August 4, Sarood Hospitality took over the operates of 14 new brands as part of a partnership with Meraas. In total, the firm now operates a total of 25 F&B brands, including 11 homegrown concepts.

United Arab Emirates · 21 Aug 2019

First Impression: The Noodle House

I woke up today hungry and after checking a few blogs I found Ansam’s post on The Noodle House. The food looked and sounded good so I decided I would pass by them for lunch. I got there around 2:30 expecting the place to be packed but surprisingly there was just one table occupied. Thats a good thing since I don’t like places that get too packed. I quickly knew what I wanted to order since I was having everything Ansam had recommended, chicken satay for appetizers, fried honey & sesame chicken for the main course and I ordered plain steamed rice on the side. Nat ordered spinach and vegetables dim sum for her lunch. The chicken satay arrived and the first thing I notice is how huge the quantity is. I grabbed a stick and dunked it in the accompanying peanut dip and took a bite. It wasn’t that great. It was fine enough to eat right then but I wouldn’t order it again. The chicken was over cooked, it was hard and tough while I could barely taste the flavor of the sauce. Then when the fried honey & sesame chicken arrived I noticed it looked different than the one Ansam had. I actually pulled up her blog on my phone to compare with the picture she took. Her chicken had a nice color and looked soft while mine looked overcooked. I took a bite and again the chicken was very dry and tough. Before I get to the positives there was one more thing that I didn’t like and that was the way the different types of noodles were presented. Those of you who’ve been to a steak house like Gaucho will know how before you order a steak they bring out all the cuts to show you what is what. Well they brought out a little plate with different types of noodles on it. In theory it sounds like a good idea but their execution was horrible. First the plate was white and so were the noodles which made them invisible. A second reason why you barely see them is because they display only a tiny piece from every type of noodle. Not a little pile of noodles, just a single 2cm long piece. They looked taped to the plate with their names stuck on top and then the whole thing covered in a clear plastic wrap. It looked horrible and not appetizing whatsoever. Now the positives. Nat enjoyed her dim sum but I wasn’t interested in trying it. The service was really good and it was a beautiful day so the view was nice. It’s too bad I didn’t enjoy my food, maybe it was a bad day or maybe I ordered the wrong things. The next time I think I am going to try their Sweet & Sour Chicken and maybe a prawns dim sum. Prices Chicken satay with peanut dipping sauce: KD2.500 Spinach and vegetable dumplings: KD1.600 Wok fried honey and sesame chicken: KD3.250

Kuwait · 1 Jan 2010