Novikov

Novikov Doha is located in Katara Cultural Village, Qatar’s biggest and most diverse cultural venue, which holds major art and cultural events year-round. The restaurant is in the heart of Katara’s long-awaited Katara Plaza, a mix of premium and luxury boutiques that will host performances, fashion shows and other events. Novikov Doha is the Japanese-Chinese fusion eatery’s second Middle East outpost. Originating in London’s Mayfair, it has expanded to top international locations, including Dubai. Novikov Doha’s interior was carefully designed to convey the ambiance and atmosphere of the original Novikov London, from the restaurant entrance to the seafood and vegetable display, which is meant to inspire diners. It was created by the same design team that worked in London — Geometry Design by Irina Glik.

19 Jun 2019

New Store Opening

Arkady Novikov is Russia’s most famous restaurateur, he owns more than 50 restaurants in Moscow as well as Novikov restaurant. In 1992 Arkady Novikov opened his first restaurant, Sirena, which was the first fish and seafood restaurant in Russia with a completely new approach to the science of cuisine, service, interiors and ambiance. This signified a new era in the restaurant business in Russia. Arkady further strengthened his innovative approach by starting a greenhouse business in 2002 growing his own organic fruit and vegetables in Russia. Originating from humble routes, Arkady was truly blessed with the Midas touch and achieved phenomenal success with his business approach – both in Russia and abroad. In 2012 the first Novikov Restaurant and Bar opened in London, and is without a doubt one of the most successful restaurants on the British capital’s restaurant scene. In 2013 the second eponymous restaurant appeared in Moscow, followed by 2019 in Qatar. To date, the restaurateur has over 50 successful projects to his name. Novikov Doha is located in Katara Cultural Village, Qatar’s biggest and most diverse cultural venue, which holds major art and cultural events year-round. The restaurant is in the heart of Katara’s long-awaited Katara Plaza, a mix of premium and luxury boutiques that will host performances, fashion shows and other events. Novikov Doha will be the Japanese-Chinese fusion eatery’s second Middle East outpost. Originating in London’s Mayfair, it has expanded to top international locations. Novikov Doha’s interior was carefully designed to convey the ambiance and atmosphere of the original Novikov London, from the restaurant entrance to the seafood and vegetable display, which is meant to inspire diners. It was created by the same design team that worked in London — Geometry Design by Irina Glik. Novikov Doha will open in February 2019. Source: Press Release

Qatar · 17 Jan 2019

High prices and large venue behind Novikov Dubai shutdown, says Bulldozer Group

High menu prices and a large venue were two of the reasons behind the closure of Japanese restaurant Novikov Restaurant & Lounge in Dubai, according to the managing partner of Bulldozer Group, the hospitality firm which brought the London concept to the emirate. Speaking to Arabian Business, Evgeny Kuzin said the restaurant’s massive space made it difficult to fill with customers on a regular basis. “There were a few elements that we missed in beginning, when we had our learning curve. The restaurant was too big for the location it was in, and one of the mistakes we did - which we paid for – was that the prices were a little bit too high for the concept, and not enough people came. It was too big,” he said. Novikov Restaurant & Lounge opened in Dubai in 2015 at the Sheraton Grand Hotel on Sheikh Zayed Road only to close four years later in 2018. The 280-seater was spread across two floors and four areas comprising the Bar & Lounge, Sushi Counter, Main Dining Room, and Mezzanine Private Dining Room. The concept belongs to Russian billionaire Arkady Novikov, who has over 50 dining outlets across Moscow. Kuzin said in August last year that the group will expand Novikov to Saudi Arabia “very soon, in a couple of months.” As for the Dubai brand, the plans have currently been put on hold, he added. “We have no plans to reopen Novikov in Dubai yet. Let’s see what happens,” he said. The Bulldozer Group is known for bringing global concepts including Italian restaurant Cipriani to Dubai. The firm also opened its own concept Greek restaurant Gaia in DIFC in 2018. It is headed by Chef Izu Ani, who is famous for launching successes La Petite Maison and La Serre Bistro & Boulangerie. The firm is also expected to open London concept China Tang in DIFC this year. The restaurant in Dorchester Hotel serves Cantonese cuisine in rooms designed in Art Deco, aimed at evoking 1930s Shanghai.

Dubai · United Arab Emirates · 12 Jan 2019