16 April 2015
Cafe Bazza
Award / Recognition at The Gate Mall - Plot 3
The brand is capitalizing on its brand recognition to attract customers in the mall
Cafe Bazza
كافيه بزة
Since 2011, from Kuwait.
5 posts since 2012 · 1 opening · 3 coming soon · 1 market
15 April 2015
Cafe Bazza
Project / Development at Levels
The catchment area of Café Bazza in Levels is a mix of expats and Kuwaiti nationals. Expats mainly reside in the investment areas where high-rise residential tower are permitted. Kuwaiti nationals reside in the average income residential areas such as Riqqa, Hadiya, Jaber Al Ali, and Sabahiya. Kuwaitis mainly accommodate those areas are from tribal background. This segment is interested in traditional cuisines such as Kuwaiti, Turkish, Indian, and Persian that serve large portions of rice with meat and chicken. Kuwaiti residents in those areas were mainly targeting Spoons and the coastal road complexes to dine up until the opening of the different shopping complexes in Augaila. The new shopping centers in Augaila such as Bairaq Mall, Liwan Mall, The Gate Mall, and Arabia Mall feature large numbers of traditional restaurants. Such development impacted the performance of Crimson Garden in Spoons.
Cafe Bazza
Project / Development at Levels
The branch’s location type being an F&B complex competing with many other F&B complexes in the area. The coastal road starting from Fintas all the way to Fahaheel is quickly developing to house various foodservice complexes featuring a large variety of cuisines and formats. Despite its recent entry into the F&B market in the coastal road, three new F&B complexes will launch before the end of 2015. F&B complexes with larger cuisine and format variety, easier road access, better parking facilities, and better building design are going to cannibalize customer traffic from its neighboring complexes.
Cafe Bazza
Opening at Al Manar Complex
A’amal Holdings launch the Café Bazza brand in Al Manar Complex branch in 2011. The store is clearly visible from Gulf Road.