Food & Entertainment Company Ltd.

Food & Entertainment, a Limited Liability Company, are primarily engaged in the operation of food service outlets through international franchises. Established in the 2000, the Company has evolved rapidly from a single franchise in 2002 to a leading food service company with a footprint of 8 global premium brands and local trademarks, distributed across more than 230 outlets. The range of brands is diverse, targeting different segments including bakery, coffee shops, and casual dining brands. As a member of the Fawaz Alhokair Group, Food & Entertainment are strongly positioned to benefit from access to prime landmarks with heavy commercial and residential density. The Company’s success still continues to be driven by three key factors; firstly, an experienced management team with extensive knowledge within the food and beverage industry; second, reputable shareholders with unparalleled access to prime malls and prestigious locations; and thirdly, a portfolio of well recognized and diversified international brands. Long standing, established relationships with key global brands and our franchise partners has meant development agreements have been successfully renewed multiple times, for brands including Cinnabon and Seattle’s Best Coffee. As of October 1st, 2015, the Company employs more than 2,500 employees and as part of the Company strategy, it has embraced the training and employment of qualified Saudi nationals to fill key positions in stores operations and management. The Company’s vision is to be “the Kingdom’s market leader in the food sector, through providing a memorable guest experience, taking care of its staff and rewarding its shareholders”. - See more at: http://www.alhokairfne.com/#sthash.JnqytEiC.dpuf

22 May 2017

Crepeaffaire lo launch in Saudi Arabia

Crepeaffaire, the UK’s leading fast casual crêpes concept, has signed an area franchise agreement with Food & Entertainment Co, a subsidiary of Riyadh-based retail and leisure conglomerate Fawaz Alhokair Group, to open 50 units over the coming 8 years. The deal comes as Crepeaffaire is consolidating its presence in the GCC, opening an additional 3 sites in Kuwait in 2017 following its successful introduction there in late 2015. Commenting on the partnership, Sultan Alhokair, Group Vice President, Food & Entertainment Co, Fawaz Alhokair said: “We are excited about taking Crepeaffaire to the Kingdom. The Brand’s sweet and savoury offer is highly relevant and versatile, representing a delicious and wholesome meal and snack option for all day parts. Its launch in Saudi Arabia is compatible with our aim to partner with category gold-standard concepts”. Crepeaffaire’s Founder and CEO, Daniel Spinath, stated: “We are very pleased to be partnering with The Fawaz Alhokair Group. Its wide reach, top class malls and proven history of developing retail and F&B brands in the region provide the perfect opportunity for the Crepeaffaire brand to flourish.” About The Fawaz Alhokair Group: The Fawaz Alhokair Group operates more than 80 international brands across the Middle East, North Africa, the USA and Central Asia. Among its leading brands are M&S, Monsoon, Gap and Zara as well as a host of F&B businesses, including Seattle’s Best, Cinnabon, Caffe Concerto, Fauchon and Bella Italia. The Company is listed on the Saudi Arabian Stock Exchange. About Crepeaffaire: Crepeaffaire is the leading European fast casual crêpes concept. It is present in malls, travel interchanges and high streets in the UK, The Netherlands and Kuwait, and establishing further operations in other international geographies. Its menu includes a variety of sweet and savoury crêpes, waffles, coffees and juices, suitable for each day part. A full gluten-free offer will be launched in 2017. 02.11.2016

Saudi Arabia · 1 Nov 2016

New Store Opening

Rice Creamery, the UAE’s home-grown concept which was launched in 2013 by Glee Hospitality and offering the quintessential Arabian dessert — rice pudding, has announced new franchise partners in Saudi Arabia and Egypt as part of its expansion across the region. The company announced Food and Entertainment Company — a reputable name in Saudi Arabia engaged in the hospitality and entertainment sectors since 1975 — as franchise partner in the Kingdom. Rice Creamery’s old franchise partner Good Food Company has entered into a joint venture with Food and Entertainment Company, and this is expected to take Rice Creamery to the next level of success in the Kingdom. In Egypt, Rice Creamery has signed a franchise agreement with Ingredients Communications, represented by its chairman Zaik Abdelhameed in partnership with Dubai-based Entrepreneur Ammar Zawaideh. The franchise agreements are part of the expansion of the Rice Creamery brand across the region, with spate of new openings planned in the coming months. Rice Creamery has carved a niche for itself since opening its first outlet at the Citywalk Development, Al Wasl Road in Dubai in October 2013 and has since been steadily spreading its market presence. Abdul Kader Saadi, MD at Glee Hospitality, said: “We are thrilled with our franchise agreements with Food and Entertainment Company in the Kingdom and with Ingredients Communications in Egypt. Both are strategic growth markets for Rice Creamery and we are confident that the brand will resonate with the demographic break-up in these countries. Plans are afoot to spread its unique offering across new markets in the region and beyond.” Food and Entertainment Company is a trusted name in the hospitality and entertainment sector.

Saudi Arabia · 7 Jun 2016