ABC Verdun

AZADEA Group acquires adidas & Reebok operations and franchise in Lebanon

Bringing Back Optimism to the Lebanese Fashion & Sports Retail Industry AZADEA Group, a premier lifestyle retail company in the MENA region, announced today that it has acquired the operations and franchise rights of adidas and Reebok in Lebanon; a transformational partnership bringing back the renowned international sports brands to the Lebanese market and consumers. AZADEA Group will gradually reopen adidas and Reebok stores across Lebanon, starting April 2021, in addition to e-commerce expansion plans. “We are looking forward to diving into another successful partnership and growing further, riding the wave of change and developing e-commerce plans, while still offering customers the most exquisite in-store experience” said Salim Fakhoury, President of Fashion and Sports Division at AZADEA Group. “We are thrilled to partner with adidas and Reebok, now more than ever as we never lost faith in Lebanon; we strongly believe in its future and in its possibilities to thrive again” “We are very happy and excited to bring back our adidas and Reebok products for the consumers in Lebanon in partnership with AZADEA Group, as both brands have a strong presence and continue to be in high demand. By collaborating with the leading retail company, AZADEA Group, we are confident that we will continue inspiring our consumers through the power of sport,” said Darren Cooke, General Manager of adidas Group, LENA. AZADEA Group continues to grow and expand its borders, with this new partnership with adidas Group, proudly adding a leading international sports brand to its portfolio.

Lebanon · 14 Feb 2021

New Store Opening

#Lebanon, are you ready for our 10th store? We are now open at ABC Verdun! Pass by today to enjoy some refreshing frozen yogurt.

Lebanon · 27 Jul 2017

AZADEA Opens 11 Flagship Stores in ABC Verdun Mall

AZADEA Group, the premier lifestyle retail company that owns and operates more than 50leading international franchise concepts across the Middle East and Africa, opens 11 more flagship stores in the eagerly-anticipated, high-end ABC Verdun mall set to open its doors to the public on July 28. In addition to introducing KIKO Milano, Azadea Group's stores will include some of the premium brands the regional retail group manages such as Zara, Zara Home, Massimo Dutti, Bershka, Pull & Bear, Stradivarius, and Sunglass Hut, covering 5,051 sqm of the total space area of the mall and comprising 11% of the total fashion and accessories category shops in ABC. Azadea's total investment in ABC Verdun Mall is approximately US$ 8 million. "Our commitment to Lebanon as a whole, and dedication to Verdun in particular for the past 25 years has been, and continues to be a passionate journey for us. We continuously strive to bring the latest fashion trends and most unique lifestyle experiences to our loyal Lebanese clientele year after year," stated Wassim Daher, Chairman of the Board at AZADEA Group. He added: "The inauguration of the ABC Verdun comes as a great opportunity for us to extend our promise and enhance our customer experience through a modern setting. We have a long-standing relationship with the ABC Group and partnering on this latest venture is yet another stepping stone to further possibilities." Azadea Group has a proven track record as a franchise partner of choice for introducing best-in-class global retail concepts within the Middle East and Africa. As part of the company's latest endeavor, Azadea will open the first ever KIKO Milano shop in Lebanon in ABC Verdun. First introduced to the Middle East in Dubai in 2016 through a joint venture between Azadea Group and the renowned Italian Percassi Group, this is the first time the beauty and cosmetics brand will have a presence in Lebanon. KIKO Milano is one of the world's fastest-growing brands with over 1,000 stores in 15 countries and an online presence in 35 nations.

Lebanon · 20 Jul 2017