Deira City Center

Marios George opens Nozomi and two more restaurants in Saudi Arabia’s Al Khobar

Marios George, a restaurateur on the frontier of fine dining in Saudi Arabia, has partnered with Al Moajil Hospitality to launch three fine-dining F&B outlets in Al Khobar. The new restaurants include Nozomi, Hellenika and Belgravian Brasserie. The outlets are in partnership with Al Moajil hospitality, operated and owned by chairman Mohammad Saad Al Moajil and led by CEO Abdulaziz Al Moajil. Founded in 2004 in London by George, the Cavadore Group opened its first restaurant Nozomi in Knightsbridge. In 2012 the restaurateur launched Nozomi in Riyadh offering guests there a fusion of entertainment and fine dining. George commented about the upcoming launches and said: “It’s an honour to share Mohammad Saad Al Moajil’s vision to bring to Al Khobar three magnificent and original fine dining experiences and ranks as the most exciting adventure I have had the privilege to be a part of in my 40 years as a restaurateur.” Nozomi will be in the Al Matal Complex with a la carte created exclusively for the outlet. Inspired by Greek islands, Hellenika is the second restaurant developed by the group and set to open its doors on February 20 in the Al Matal Complex in a beachfront destination. Hellenika is touted as George’s passion project inspired by the ingenuity of the Greek islands and zenith Aegean Sea. Hellenika offers a fresh market and home-style preparation. The third restaurant Belgravian Brasserie is an homage to the traditional art deco brasseries of the 1920s found throughout France and is the third concept set to open its door in Al Matal Complex, also on February 20. The brasserie features a menu that combines French recipes, an “armoire de viandes” (gourmet meat parlour), seafood platters and modern flavours inspired by the Parisian gastronomy scene.

Saudi Arabia · 8 Feb 2022

New Store Opening

The opening of the new concept Red Tag store( 2250 square meters) as an anchor store at Deira City Center today! Interior fit out by Vogue Interior Decoration LLC

United Arab Emirates · 15 Jul 2021

حبايبنا الغالين على قلوبنا ♥️ الوعد الخميس 11.3.2021 افتتاح فرعنا في جمعية الفيحاء التعاونية

Kuwait · 9 Mar 2021

During these challenging times Shoexpress continues to expand with a new concept store in Diera City Centre being added to the UAE portfolio Exceptionally proud of the team as we deliver another great shopping experience for our customers by offering the best value fashion footwear range in a fantastic looking store. One Team One Focus

United Arab Emirates · 29 Sep 2020

New Store Opening

Check out our New Restaurant "Sokak" Authentic Turkish street food coming from the alleys of Turkey now open in New food central located in Deira city center See you all there#linkedin #businessdevelopment #dubaifood #majidalfuttaim #foodbusiness #dubaitrestaurants #foodandbeverages

United Arab Emirates · 1 Sep 2020

Majid Al Futtaim to expand homegrown F&B concepts with opening of Kitchen 35 at City Centre Deira

Dubai: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is pleased to announce that it is expanding its homegrown F&B concepts with the launch of Kitchen 35 at City Centre Deira on Wednesday, 08 July. Kitchen 35 is a specialty coffee and artisanal food café which boasts a locally-inspired menu and prides itself on sourcing quality ingredients. Diners will be able to enjoy an array of hand-crafted foods including freshly baked pastries, gourmet grab-and-go sandwiches, super food salads and cold pressed juices. The opening at City Centre Deira marks Kitchen 35’s first standalone cafe as well as its first location in Dubai. Kitchen 35, whose name is inspired 35-millimetre film originally used for motion pictures, is also located at VOX Cinemas The Galleria, Al Maryah Island and has two outlets in the Kingdom of Saudi Arabia at VOX Cinemas Atyaf Mall and The Roof in Riyadh. Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “We are delighted to be opening a new outlet of Kitchen 35 as part of our commitment to introduce 20 new F&B concepts and homegrown restaurants this year. Consumers increasingly expect to find a strong variety of dining options when they visit the mall and Kitchen 35 is the perfect spot to refuel after a shopping spree.” In addition to Kitchen 35, Majid Al Futtaim’s F&B portfolio includes Nutella@VOX, which serves desserts generously smothered with everyone’s favourite chocolate spread, Pizza Al Taglio, an Authentic Roman pizza concept serving freshly baked pizza by the slice and Top Bun, which specialises in flavour-packed sliders, wings and a variety of loaded fries. Kitchen 35 is located at Food Central, East Court, Level 2, City Centre Deira. It is also available for delivery on Deliveroo, Talabat, Careem NOW and Zomato. For more information visit www.kitchen35.com or @Kitchen35ME on Instagram.

United Arab Emirates · 7 Jul 2020

A new look for your all time favorite. Here’s our fresh new look we unveiled first time in the region at Deira City Center, Dubai.

United Arab Emirates · 27 Jun 2020

The 31,000-SM, 200-key tower is a significant part of the development surrounding Al Shaya’s flagship shopping center and the Avenues Kuwait; it is poised to become the regional standard bearer for Hilton’s Waldorf Astoria brand. CallisonRTKL’s design turns it into a welcoming portal, inviting the city into the hotel and the retail-driven development behind it. The hotel’s heavily trafficked surroundings are softened by arranging guest rooms around internal and external courtyards, breaking down the tower’s scale and referencing local design. An elevated, landscaped pool deck is shielded from the road and the mall through landscaping.

27 Aug 2019

New Store Opening

The Joy of Jollibee is finally here in City Centre Deira on 30th August 2018. The excitement of the Grand Opening went on high when Jollibee started the Most Awaited Dance. Watch out all the excitement during our Grand Opening at

United Arab Emirates · 2 Sep 2018

#TheCoffeeClubME now welcoming guests at hashtag#DeiraCityCenter with hashtag#goodfood hashtag#greatservice hashtag#excellentcoffee

United Arab Emirates · 18 Aug 2018

نعلن لكم الافتتاح التجربي لمطعم شرمب بوت🦐🦀 الفتره : من الساعه ٦ الي ١١مساءاً العنوان : المباركيه مجمع اوتاد ويسعدنا حضوركم لتجربه افضل المأكولات البحريه

Kuwait · 26 Jul 2018

New Store Opening

Our City Centre Deira store has reopened with a fresh new look worthy of its key status. Visit us now for the best offers on sports gear from your favourite brands!

United Arab Emirates · 29 Nov 2016

KIKO MILANO Opens First Store in City Center Deira, Dubai

Azadea Group has joined forces with Percassi Group to open their first Italian beauty & cosmetics brand KIKO MILANO at Deira City Centre in Dubai, UAE. Established in 1997, KIKO MILANO is one of the world’s fastest-growing beauty brands with over 750 stores in 15 countries and an online presence in 35 nations. The joint venture between the two retailers has further plans to open another two stores in Dubai in 2016 as well as enter Qatar, Lebanon and Kuwait by early 2017. KIKO’s comprehensive product line-up includes more than 1,400 high-quality make-up, nail care, beauty accessories and state-of-the-art skincare products. Strongly influenced by the culture and traditions of Milan - a city with an international reputation for art, fashion and design - KIKO anticipates the major trends of the moment and makes them accessible to all women in the form of new beauty styles and ideas. With beauty experts and make-up artists on-hand, the KIKO store will be a point of reference for beauty lovers in Dubai - a place to explore, to play with colours and to try out new looks and effective skincare treatments.

United Arab Emirates · 30 Jul 2016