Vernon Rudolph founded Krispy Kreme in 1937 in Kentucky, USA. Mr. Rudolph started his operation by delivering doughnuts to customers on his bicycle that slowly grew to cover the entire United States. The brand currently operates in 21 countries. There are currently 789 Krispy Kreme store operating around the world. The company was private until April 5 2000 where it was publicly listed for the public to trade. The company grew at a fast pace after being listed in the stock market and achieved remarkable sales and grow in a short time. In August of 2003, the company’s share reaches a record high of $50. Rapid and unstudied expansion caused the company heavily in 2004 onwards where it opened too many stores that were not generating the desired returns. The company suffered major loses in March of 2009 and its shares reached $1.12. Management shuffles, closing unprofitable stores, and introducing new products brought the company back to profitability.

21 Nov 2013