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Kuwait · 18 May 2021

AAW AND INTERSPORT DEBUT FIRST INTERSPORT STORE IN KUWAIT AT MUROUJ SAHARA

Ali Abdulwahab Al Mutawa Commercial Co. (AAW), the largest retailer of sports stores in Kuwait, today launched the first Intersport store in Kuwait, the latest location for the store’s global network of 5,500 stores in 44 countries. Intersport is the world’s leading sporting goods retailer, aiming to bring "Sport to the People" by providing top-of-the-line products in hardware, footwear, apparel, casual sportswear, swimwear, winter sports, outdoor equipment, fitness and wellness equipment and more to meet a variety of customers styles and sporting needs. The launch was carried live on on Al Gayla, Kuwait’s leading radio talk show, and MCed by popular Kuwaiti Instagram influencer Omar Alothman. The launch activities included a range of fun and engaging activities for customers, including group football hosted by Kuwait National Football Team player, Waleed Ali, workouts with Inspire Pure Fitness personal trainers, Abeer Alshatti and Essa Akba. Other activities also included custom athletic-themed photograph booths and corners, boxing, competitions and music from DJ Ali Taleb. Deputy CEO at AAW, Khaled F. Al Mutawa said, "Today, we are delighted to celebrate the opening of Intersport, and are pleased to see many loving sport enthusiasts in Kuwait." The Intersport flagship store under AAW spans over 1050 square meters featuring major athletic footwear, apparel, and equipment collections from world-renowned international brands McKINLEY, Firefly, Energetics, Pro Touch, Technopro, Etirel, NIKE, Adidas, Reebok, Sketchers, Under Armour, Puma, and New Balance

Kuwait · 23 Jan 2016

AAW DEBUTS INTERNATIONAL SPORTING GOODS RETAILER INTERSPORT IN KUWAIT

Ali Abdulwahab Al Mutawa Commercial Co. (AAW), a leading distributor of athletic apparel and footwear in Kuwait, today announced the launch of global sporting products retailer Intersport Group’s Intersport flagship store in Kuwait at the exclusive Murouj Strip, the retail area at Sahara Resort. Intersport is the world’s leading sporting products retailer with more than 5,500 affiliated stores in 44 countries, adding Kuwait to its expansion strategy December 2015. Deputy CEO at AAW, Khaled F. Al Mutawa said, " We are pleased to announce the start of a new venture with the Intersport Group, our long-term partners. The new brand store is the first of a series of Intersport stores we plan to launch in the coming years as part of a strategic and gradual push to dominate the retail sport sector by giving customers in Kuwait access to the latest in quality sportswear, apparel and equipment." Acquiring Intersport from a GCC company alongside the agreement from the Intersport Group, the Intersport flagship store under AAW will span over 1050 square meters featuring major athletic footwear, apparel, and equipment collections from world-renowned international brands McKINLEY, Firefly, Energetics, Pro Touch, Technopro, Etirel, NIKE, Adidas, Reebok, Sketchers, Under Armour, Puma, and New Balance. Intersport aims to bring "Sport to the People" by providing top-of-the-line products in hardware, footwear, apparel, casual sportswear, swimwear, winter sports, outdoor equipment, fitness and wellness equipment and more to meet a variety of customers styles and sporting needs. Intersport is available at Murouj Strip at Sahara Resort located in Mubarak Al Kabeer

Kuwait · 19 Dec 2015