The catchment area of Crimson Garden in Spoons is a mix of expats and Kuwaiti nationals. Expats mainly reside in the investment areas where high rise residential towers are permitted. Kuwaiti nationals reside in the average income residential areas such as Riqqa, Hadiya, Jaber Al Ali, and Sabaiya. Those areas are mainly accommodated by Kuwaitis from tribal background. This segment is interested in traditional cuisines such as Kuwaiti, Turkish, Indian, and Persian that serve large portions of rice with meat and chicken. Kuwaiti residents in those areas were mainly targeting Spoons and the coastal road complexes to dine up until the opening of the different shopping complexes in Augaila. The new shopping centers in Augaila such as Bairaq Mall, Liwan Mall, The Gate Mall, and Arabia Mall feature large numbers of traditional restaurants. Such development impacted the performance of Crimson Garden in Spoons.

15 Apr 2015

Linked: Spoons