Intimissimi Opens in Bahrain

And glamour was everywhere at Intimissimi’s official store launch at the ground level of Bahrain City Centre on Thursday, 2nd March 2017. The Italian lingerie brand combines impeccable design with quality and a flawless fit – encapsulating femininity and glamour with their vast collection of sensual lingerie. To mark the grand opening of the store, brand owner Al Hawaj Group headed by Mr Jawad Al Hawaj, along with Azadea Group management, were on hand for the ribbon cutting ceremony. The event was themed as ‘White Masquerade’, where guests received white masks upon entry and welcomed in with sumptuous light bites and refreshments. Special prizes were printed on the masks, much to the delight of the lucky winners. Guests were also treated to a host of fun and entertainment including an illusionist who mesmerised the audience with his magical tricks; whilst a giant photo booth made sure the crowd got a memento of the intimate event. The real star of the event however were Intimissimi’s newest collections for Spring/Summer 2017, featuring the new design “Bralette”. The latest additions to the Intimissimi range, worn under a shirt or tux, create a contemporary look, making your lingerie an accessory rather than invisible. To evoke the brand’s close affinity with women, the two models portray different femininity, with a collection that is seductive but at the same time elegant and of the latest trends. The Intimissimi collection takes a spirited approach to classically seductive lingerie, setting soft fabrics off with clean-cut, geometric lines, such as the triangle-shaped bras with voile and lace inserts, pointed shoulders and frayed edges. Lace is the star feature on many of the pieces – essentials that can be kept hidden or glimpsed underneath, giving the wearer that playful balance of luxurious wearable transparency. Whatever takes your fancy, feminine allure is just waiting to be explored at Intimissimi, and it’s halfway between imagination and reality.

Bahrain · 10 Apr 2017

Linked: Bawadi Mall