Decathlon

AZADEA Group to launch 23 stores in Reem Mall

UAE-based lifestyle retailer AZADEA Group is set to open 23 stores in Abu Dhabi’s Reem Mall to cement its position in the Middle East. As part of AZADEA’s expansion, Calzedonia, Deichmann, Flying Tiger Copenhagen and Intimissimi all opened their first Abu Dhabi stores late last month, while Mood, Reserved, Salsa, and Tezenis will each open debut units imminently. COO of AZADEA Group, Walid Chahine, said: “This new major development in Abu Dhabi represents a key milestone in our expansion strategy in the emirate. “We exist to provide our customers with an entertaining and exciting way of life and are undergoing a promising growth phase in the region. Abu Dhabi continues to maintain its position as a leading destination for shopping and attractions with the launch of differentiated projects such as Reem Mall that provide residents and tourists with several leisure, entertainment, and retail options.” Among the other brands that either recently opened or are set to open in the coming weeks are: Bershka, Boggi Milano, Decathlon, Eataly, KIKO Milano, Mango, Massimo Dutti, PAUL, Pull&Bear, Oysho, Sunglass Hut, Urban Outfitters and Virgin Megastore. The new brands make up a total footprint of 12,800 square metres of Reem Mall which is scheduled to fully open this quarter or the next quarter. COO of Reem Mall, Steve Bunce, said: “We are thrilled to witness the growing presence of our tenants as they open their stores and restaurants at Reem Mall. “We are delighted to have AZADEA – one of the region’s leading retail and leisure groups with a prominent presence in the development – on board. We eagerly anticipate the response of our customers to the new stores, which started to roll out at the end of last month.” Since its inception in 1978, the Group has developed more than 700 retail stores representing 37 international brands in areas such as fashion and accessories, home furnishings, sporting goods and beauty & cosmetics. AZADEA Group operates across 13 countries, including Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar and Cyprus.

United Arab Emirates · 11 Apr 2023

New Store Opening

Proud to have opened the first five stores in The View mall Decathlon Stradivarious Pull & Bear Lefties Kiko More openings and creations to come.

Saudi Arabia · 20 Mar 2022

AZADEA fuels Decathlon expansion across the MENA region with new locations in the UAE

United Arab Emirates: – AZADEA strengthens partnership with Decathlon with new strategic store openings and expansion into key locations. This strategy is in line with Decathlon’s commitment to providing sports for all people. Decathlon currently has eight stores across the Middle East with four being located in the United Arab Emirates, including the latest opening of a 4,000 SQM flagship store at the Dubai Mall in June 2021. Through AZADEA’s new expansion plan, more stores are expected to open in the UAE as well as in key locations across Qatar, Bahrain, and Oman. Salim Fakhouri, President of Fashion & Sports Division of AZADEA, stated, “Our unique collaboration with Decathlon adds value to the MENA market as we are determined to increase accessibility to sporting goods and leisure while promoting a healthy lifestyle across the region on a grand scale.” AZADEA’s investment in expanding Decathlon reflects Decathlon’s core mission to make the joy and benefits of sports accessible to many. The strengthening of AZADEA’s portfolio is in line with new Decathlon locations opening across the Middle East to increase the availability and accessibility of fitness and health gear in different areas. The new stores will include locations such as Doha Festival City and Place Vendome in Qatar, Dubai Hills & Reem Mall in UAE, and more. Michael Morisset, Decathlon Business Developer ME, stated, “We have a huge and positive prospective for the future as our partner, AZADEA, shares common mission, vision, and values. Their continuous support over the past 10 years proves that this partnership will have a positive impact on the sports retail industry across the region. Decathlon’s expansion across the Middle East is in line with our vision of sports for everyone, everywhere and we hope to continue to enable a fit lifestyle across the region with future launches.” In addition to physical stores, Decathlon products can also be found online on www.decathlon.ae and AZADEA’s online platform, www.azadea.com as part of the company’s continuous endeavor to offer its customers an omnichannel shopping experience.

United Arab Emirates · 4 Sep 2021

Decathlon at Dubai Mall Opening

Our Decathlon at The Dubai Mall has just opened, June 16th, 2021. A unique concept where Decathlon’s sports experts create, design and manufacture their own products in their own studios and labs. More than 40.000 sqf of retail space with a vast product offering.

United Arab Emirates · 15 Aug 2021

It's with great pleasure that we announce the opening of Decathlon in The Avenues, Kuwait.

30 Apr 2021

Decathlon Opening at The Avenues

The French sporting goods retailer Decathlon which currently has a large location in Marina Mall is opening another location in Avenues Phase I. I think they’re opening in the same place where Go Sport used to be but they’ve taken a few more stores around the old Go Sport location including a corner shop so it should be even bigger.

Kuwait · 3 Jan 2021

Sneak Peek: Decathlon Sports Shop

I passed by Marina Mall tonight since I had read they were opening tonight. But when I got there I noticed the shutters were still down but the lights were on inside and I spotted some employees. So I made a few phone calls and managed to get a tour around the store and take some pictures. First off, the place is HUGE. I was expecting it to be big but not this big. It’s like a giant supermarket filled with sporting goods. The store is located in Marina Mall where Virgin and a bunch of other smaller shops used to be right across from Cinnabon and The Athletes Foot. Decathlon is a French brand and most of their stores have 18 different sections but the one in Kuwait will be missing two, climbing and hunting. The other 16 sections in the store are the following (taken from their website): – Camping – Running – Cycling – Fitness, Dance, Martial Arts – Swimming – Surf Sports – Boating – Diving – Teamsports – Racket Sports – Horse Riding – Walking – Golf – Roller, Skate, Scooter – Fishing – Target Sports I really loved the place and can’t wait to go back once they open which will hopefully be tomorrow night (Tuesday). They were supposed to open up tonight but due to a technically difficulty they’re now aiming to open by noon tomorrow. If anyone is looking for a watch with a heart rate monitor I spotted an affordable one there for KD12.5.

Kuwait · 12 Aug 2012

Azadea Group Opens the First Decathlon Store in the Middle East

DUBAI, United Arab Emirates, Dec. 10, 2010 /PRNewswire/ -- Azadea Group has opened today the first Decathlon sports store in the Middle East at the Mirdif City Centre in Dubai. This step is meant to expand the group's retail brand portfolio by adding sports goods to its already wide range of product categories. Decathlon is a major French-based sporting goods retailer operating 530 stores worldwide and serving 100 million customers every year. "We are delighted to open our 1st Decathlon store in Dubai in partnership with Azadea Group," stated Olivier Constant, Franchise Director at Decathlon, France. "The expansion in the Middle East provides for Decathlon the possibility to encourage and increase access to the pleasure and benefits of sports to the widest audience possible. We have had an excellent partnership with Azadea so far especially in preparation of the opening." With the opening of Decathlon in Mirdif City Centre, Dubai will host the largest sports retailer in the Middle East; holding a full range of sports' offerings from outfits to accessories, equipments to footwear, all under one roof. Following the 'all sports in one store' concept, the store spreads over a wide area of retail space and covers all kinds of sports along with 'Test Zones' to experience the products before buying them. Although the chain sells international brand names, its strength lies in researching, developing and selling its own brands under the overall 'passion brands' umbrella; catering not only to experienced professionals, but also to aspiring beginners. "We are pleased to introduce Decathlon in the Middle East and specifically in Dubai," stated Said Daher, Chief Executive Officer of Azadea Group. "This move will not only add a new dimension to our retail brand portfolio, but will also make sports accessible to a large number of our customers through an exceptional combination of world class sports products and sensible prices." Azadea Group has been representing franchised brands for more than 25 years in the Middle East & North Africa, managing more than 35 international brand names across clothing, accessories, food, multimedia, home furnishings and recently sports goods. The company operates more than 350 stores in 11 markets including the United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain, Jordan, Lebanon and Romania.

United Arab Emirates · 9 Dec 2010