Mirdif City Center

Majid Al Futtaim Officially Opens Explorers: A New Era of Family Entertainment with Immersive Free Play and Workshops All Under One Roof

Dubai, United Arab Emirates, 10 July 2026: Majid Al Futtaim officially opens the doors to Explorers today, unveiling Dubai's only large-scale indoor kids’ destination that combines free-play adventure with expert-led skill-building workshops under one roof. Located at City Centre Mirdif and thoughtfully designed for children aged 1-12 years and their families, Explorers is a one-of-a-kind adventure where your imagination runs wild. Located at City Centre Mirdif, Explorers reimagines family entertainment by fuelling imagination and adventure, turning play into moments that light up childhood. At the heart of the destination Explorers features Adventure Play which incorporates three immersive Play Zones; Wildwood Treetops, Little Acorns and River Play. In addition, Explorers also offers a selection of interactive workshops each inspired by children's natural curiosity and love of discovery. Every space has been designed to encourage movement, creativity, imagination, and hands-on exploration while making family outings easier, more rewarding, and genuinely enjoyable for everyone. Wildwood Treetops is an abstract soft-play adventure featuring more than 20 interactive elements that encourage movement, climbing, exploration, and active challenges, inviting young explorers to navigate a suspended net-based world complete with balconies, towers, tunnels, pods, and spiral slides. Little Acorns provides a dedicated sanctuary for toddlers, with safe and age-appropriate play features designed to support early development and River Play delivers a sensory-rich environment where explorers can experiment, explore, and learn through interactive stations inspired by science, technology, engineering, and mathematics principles. Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment and Lifestyle, said: “We are constantly looking for new ways to create meaningful experiences that bring families together. Explorers at City Centre Mirdif reflects our commitment to developing innovative concepts that combine entertainment, learning, and creativity in a way that feels both engaging and enriching. Today’s families are seeking experiences that go beyond traditional play, and Explorers has been designed to nurture curiosity, encourage imagination, and inspire discovery through immersive, hands-on experiences. We are proud to introduce a destination where children can learn, create, and explore while making lasting memories with their loved ones.” Complementing the Play Zones are four engaging workshops that transform learning into hands-on adventure. Mamalu Kitchen offers interactive cooking classes covering everything from pizza and pasta to sushi, ramen, breads, and cupcakes. StuDIYo Lab introduces children to the fundamentals of woodworking through guided projects and specially crafted kits. Explorers can develop communication and storytelling skills through public speaking, creative writing, and performance-based activities at Confidence Lab. Meanwhile, Picasso Artists provides an artistic playground where children can experiment with fluid art, drip art, resin art, tie-dye, and other creative techniques. Finally, Pottery, which allows guests of any age to express their creativity, painting ceramics while enjoying delicious treats and refreshments. Designed for children aged 1-12 years, Explorers offers flexible experiences for every stage of childhood, encouraging exploration, imagination, movement, and self-discovery in a safe and welcoming environment. Whether scaling new heights in Wild Woods, creating a masterpiece in Picasso Artists, or learning a new skill in Mamalu Kitchen, every visit promises a new adventure. In addition, families can look forward to an array of summer camps hosted at Explorers over the coming weeks. Let your imagination run wild! Be amongst the first to discover Explorers, City Centre Mirdif. For more information, including Explorers summer camps, pricing, height and age requirements or to book tickets, visit explorersmena.com and follow @ExplorersUAE on Facebook, Instagram, and TikTok for the latest updates.

Mirdif · United Arab Emirates · 10 Jul

Marios George opens Nozomi and two more restaurants in Saudi Arabia’s Al Khobar

Marios George, a restaurateur on the frontier of fine dining in Saudi Arabia, has partnered with Al Moajil Hospitality to launch three fine-dining F&B outlets in Al Khobar. The new restaurants include Nozomi, Hellenika and Belgravian Brasserie. The outlets are in partnership with Al Moajil hospitality, operated and owned by chairman Mohammad Saad Al Moajil and led by CEO Abdulaziz Al Moajil. Founded in 2004 in London by George, the Cavadore Group opened its first restaurant Nozomi in Knightsbridge. In 2012 the restaurateur launched Nozomi in Riyadh offering guests there a fusion of entertainment and fine dining. George commented about the upcoming launches and said: “It’s an honour to share Mohammad Saad Al Moajil’s vision to bring to Al Khobar three magnificent and original fine dining experiences and ranks as the most exciting adventure I have had the privilege to be a part of in my 40 years as a restaurateur.” Nozomi will be in the Al Matal Complex with a la carte created exclusively for the outlet. Inspired by Greek islands, Hellenika is the second restaurant developed by the group and set to open its doors on February 20 in the Al Matal Complex in a beachfront destination. Hellenika is touted as George’s passion project inspired by the ingenuity of the Greek islands and zenith Aegean Sea. Hellenika offers a fresh market and home-style preparation. The third restaurant Belgravian Brasserie is an homage to the traditional art deco brasseries of the 1920s found throughout France and is the third concept set to open its door in Al Matal Complex, also on February 20. The brasserie features a menu that combines French recipes, an “armoire de viandes” (gourmet meat parlour), seafood platters and modern flavours inspired by the Parisian gastronomy scene.

Saudi Arabia · 8 Feb 2022

New Store Opening

Mirdif, are you ready?! Today we open our first new Five Guys store of 2022, in City Centre Mirdif. This is the first of four new store openings happening at the beginning of the year, as we continue to expand across the UAE. A huge thank you to everyone involved in this project along the way and a shout out to our projects team lead by Craig and Ian for finishing this in record time!

United Arab Emirates · 9 Jan 2022

E-commerce concept Mom Store open flagship store in the UAE

UAE-based Lals Group has launched the Mom Store, an experiential omni-channel concept for everything Mom, Baby and Kids. Designed as a smarter shopping experience for moms and dads, it offers a broad selection of handpicked brands and innovative experiences all under its umbrella. Its large format flagship store is now open at City Centre Mirdif, and will be opening soon at The Dubai Mall and Mall of the Emirates. It features a digitainment and soft play area to keep the littles ones busy, while moms can sit back and enjoy the purpose-built ‘Mom’s Lounge’ to browse through the entire range of products on handheld tablets. Expect exclusive ‘first to UAE’ brands known for their quality and engineering excellence like iCandy, the British stroller brand famous for its stylish prams and baby travel products loved by celebrities including Victoria Beckham; as well as value Eurpoean standard products like the Kikkaboo collection of baby strollers, car seats, tricycles, playpens, highchairs, walkers and soft toys. Moms and dads can even find heritage children’s clothing such as Carter’s and Oshkosh, as well as a few local and international high street and up market brands such as Little Me, Bebcare emission-free baby monitors and Babyhood innovative baby furniture. “We are thrilled to announce the launch of Mom Store here in the UAE. A delightful destination for Moms and Moms to be. It’s made for Moms, by Moms and if Retail can be theraupatic – we believe this will be it – the place for all her mom things. We are excited to watch Mom Store’s journey to success,” said Tina Oberoi, Chief Operating Officer (COO) of Mom Store. It has also partnered with Mediclinic to bring professional advise to our Moms for all the big questions and the little ones too.

United Arab Emirates · 27 Mar 2021

New Store Opening

NOW OPEN! 💟 Join us at #SwitchMCC. 10am-12am at @CityCentreMirdif

United Arab Emirates · 24 Dec 2019

بالفيديو.. افتتاح مطعم ومقهى «نوراي» بحُلّة رائعة في مجمع أولمبيا بالسالمية

أكد الشيخ دعيج الخليفة على ضرورة دعم المشروعات الشبابية والترفيهية التي تستقطب مختلف الشرائح وخاصة الشباب. وقال الخليفة في تصريح لـ «الأنباء» على هامش حفل افتتاح مطعم ومقهى نوراي «NURAI» ب‍مجمع أولمبيا في منطقة السالمية، الخميس إن «نوراي» كلمة تركية تعني الشمس، معربا عن أمله في نجاح مطعم ومقهى نوراي، خاصة انه يتميز بديكورات وخدمة استقبال وضيافة مميزة للزبائن. وتوقع أن يترك هذا المطعم بصمة جيدة لدى المواطنين والوافدين، وان يكون اسما مميزا خلال الفترة المقبلة. من جانبه، أفاد الرئيس التنفيذي لمطعم ومقهى نوراي صلاح الزعبي بأن «نوراي» تعني النور خلال فترة الصباح والمساء وان المطعم يقدم المأكولات التركية ويستقبل زبائنه في مجمع أولمبيا بالطابق الثالث، مشيرا إلى أنه يمتاز بتقديم الخدمة العريقة والأطباق الشهية.

Kuwait · 2 Nov 2019

The 31,000-SM, 200-key tower is a significant part of the development surrounding Al Shaya’s flagship shopping center and the Avenues Kuwait; it is poised to become the regional standard bearer for Hilton’s Waldorf Astoria brand. CallisonRTKL’s design turns it into a welcoming portal, inviting the city into the hotel and the retail-driven development behind it. The hotel’s heavily trafficked surroundings are softened by arranging guest rooms around internal and external courtyards, breaking down the tower’s scale and referencing local design. An elevated, landscaped pool deck is shielded from the road and the mall through landscaping.

27 Aug 2019

Dubai, get ready to visit our biggest store yet in @citycentremirdif! Take a moment to slow down in one of our three treatment rooms, built to help you relax your mind, body & soul. #ritualscosmeticsgcc #slowdownrituals.

United Arab Emirates · 4 Feb 2019

New Store Opening

Hello Dubai! We are proud to announce the opening of our outlet at the Mirdif City Centre, Dubai after renovation. Open for takeaway and delivery during Ramadan from 12 PM onwards. For delivery, call : 600-Johnny ( 564669 ) or order online.

United Arab Emirates · 22 Jun 2017

New Store Opening

Levi’s is delighted to announce the opening of its third new concept store in UAE in City Centre Mirdif. We are proud to be the first Apparel Group brand to receive 5 Star Green Rating from MAF Malls. We would like to thank everyone for their relentless support in making this possible.

United Arab Emirates · 13 Nov 2016

Kiko Opens at City Centre Mirdif, UAE

Founded in 1997, KIKO MILANO is an Italian cosmetics brand that has revolutionized the rules of cosmetics and won over the most demanding beauty addicts. KIKO MILANO is constantly committed to a single objective: to allow all women to treat themselves to the most innovative cosmetics without having to sacrifice their budgets.

United Arab Emirates · 25 Oct 2016

New Store Opening

JOIN US ON FRIDAY 26th in Mirdif City Centre at 5 PM, 1st level, to celebrate the opening of our shop. Enjoy sumptuous canapes and refreshments, and very special surprises #moltonbrown #moltonbrownmiddleeast

United Arab Emirates · 22 Feb 2016

Under Armour opens first "Brand House" specialty retails store in Dubai

Dubai, UAE - Under Armour (NYSE:UA) has officially opened the doors to its first-ever specialty retail store in Dubai at the City Centre Mirdif shopping mall. With a focus on cutting-edge products and design, the global performance brand's latest expansion into the Middle East region defines its vision of empowering athletes everywhere. Featuring men's, women's and youth apparel, footwear and equipment, Under Armour's newest store will offer the brand's latest innovations across various product categories, including training, running, basketball, golf, studio and youth, all designed to make athletes look, feel and perform at their best. Juraj Stiksa, CEO of Athlocity, Under Armour Middle East, said: "As the brand continues its global expansion, we are excited to open Dubai's first Under Armour Brand House and offer a unique shopping experience that resonates with consumers in the Middle East. Under Armour is just getting started in the Middle East, and we look forward to empowering the UAE's athletes with the most innovative apparel, footwear and equipment." Dubai's first stand-alone Under Armour store features nearly 500 square meters of interactive retail space and delivers a fully immersive brand experience. The brand first entered the market last year with a store in Abu Dhabi's Yas Mall, followed with distribution in leading UAE retailers such as Go Sport and Sun & Sand Sports. Elite athletes competing on the world's biggest stages perform in Under Armour footwear and apparel, including world number one golfer Jordan Spieth, world champion swimmer Michael Phelps, NBA All-Star Stephen Curry and two-time tennis Grand Slam champion Andy Murray. The new Under Armour store at City Centre Mirdif will be open daily from 10am to 10pm. For more information about Under Armour, visit UA.com and follow @UnderArmourME on Instagram and Facebook. -Ends- About Under Armour, Inc. Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com. About Athlocity, Under Armour Middle East Athlocity is a prolong arm of Under Armour, established to serve the brand and business needs in the most efficient way.

United Arab Emirates · 9 Feb 2016

Azadea Group Opens the First Decathlon Store in the Middle East

DUBAI, United Arab Emirates, Dec. 10, 2010 /PRNewswire/ -- Azadea Group has opened today the first Decathlon sports store in the Middle East at the Mirdif City Centre in Dubai. This step is meant to expand the group's retail brand portfolio by adding sports goods to its already wide range of product categories. Decathlon is a major French-based sporting goods retailer operating 530 stores worldwide and serving 100 million customers every year. "We are delighted to open our 1st Decathlon store in Dubai in partnership with Azadea Group," stated Olivier Constant, Franchise Director at Decathlon, France. "The expansion in the Middle East provides for Decathlon the possibility to encourage and increase access to the pleasure and benefits of sports to the widest audience possible. We have had an excellent partnership with Azadea so far especially in preparation of the opening." With the opening of Decathlon in Mirdif City Centre, Dubai will host the largest sports retailer in the Middle East; holding a full range of sports' offerings from outfits to accessories, equipments to footwear, all under one roof. Following the 'all sports in one store' concept, the store spreads over a wide area of retail space and covers all kinds of sports along with 'Test Zones' to experience the products before buying them. Although the chain sells international brand names, its strength lies in researching, developing and selling its own brands under the overall 'passion brands' umbrella; catering not only to experienced professionals, but also to aspiring beginners. "We are pleased to introduce Decathlon in the Middle East and specifically in Dubai," stated Said Daher, Chief Executive Officer of Azadea Group. "This move will not only add a new dimension to our retail brand portfolio, but will also make sports accessible to a large number of our customers through an exceptional combination of world class sports products and sensible prices." Azadea Group has been representing franchised brands for more than 25 years in the Middle East & North Africa, managing more than 35 international brand names across clothing, accessories, food, multimedia, home furnishings and recently sports goods. The company operates more than 350 stores in 11 markets including the United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain, Jordan, Lebanon and Romania.

United Arab Emirates · 9 Dec 2010

Mirdif City Centre in Dubai opens to the public

Dubai: Mirdif City Centre, the latest retail offering by Majid Al Futtaim Properties, opened its doors Tuesday with 350 of its 430 stores operating. The opening of Majid Al Futtaim's 10th mall in the region and third in Dubai will be celebrated with a week of entertainment events including daily shows, parades and performances. "Mirdif is in line with the company's strategy to develop large destination malls in the three most important trade areas of Dubai Deira City Centre in the heart of Dubai, Mall of the Emirates in the southern new Dubai area and now Mirdif City Centre to service north Dubai and the northern emirates. All three malls can now provide UAE residents and visitors with the widest range of retailing, leisure and lifestyles choices found in any great city in the world," Peter Walichnowski, CEO of Majid Al Futtaim Properties, said at a press conference. According to Abdul Wahid Al Ulama, executive vice-chairman of Retailcorp, the mall's position geographically will work well for it. "It's a very new, exciting mall and it has success written all over it. It caters to an audience in this area, so the geographical location is fantastic and access is easy." According to Walich-nowski the new mall is estimated to have created over 16,000 jobs in the development and construction process and 5,500 permanent jobs in the mall complex. The mall aims to serve a population of 450,000 within a 10-kilometre radius along with the communities across the rest of Dubai and other emirates and tourist footfall. Retailers mark debut Making their first appearance in the UAE will be the US brand Pottery Barn, UK fashion label Miss Selfridge, and Australian home-furnishings Freedom Furniture, Decathlon and Office Depot. Mirdif City Centre is also set to be the first shopping centre in the Middle East to achieve a gold rating for Leadership in Energy and Environmental Design. The mall offers over 75 restaurants and cafes with Tiffinbites and P.F. Changs making their debut in the region and other food favourites such as Butcher Shop and Grill, Mango Tree Bistro and Pinkberry.

United Arab Emirates · 15 Mar 2010